It is a marketing plan. If she can call two teams blue now she keeps 48 kids with the blue label instead of 24. Also the gold team does not need to drop its gold label to red green or whatever comes next, so in effect she keeps that group happy. Happy people will throw money her way. If she only keeps one blue team the other blue become yellow and disgruntled, the yellow drops to the next color and become disgruntled, people start leaving she loses money. So long as people can't figure this out or will knowingly look the other way, she will get every penny.
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