Smart parents of top middle school players look for coaches who are tough, demanding but not abusive. Pushing the kids hard (loud instruction and being demonstrative) is fine as long as its not abusive or counterproductive: Some parents can't discern the difference between the two. Wake up club coaches: Paying $2k is a lot of money to play a sport. Most top players in the MLL paid $150 per season and played for top rec teams in middle school. They turned out ok didn't they. For $2k, parents expect a very good and committed staff, good practice facilities and a good nucleus of players that are being developed into better players. Doesn't have to be the best team but very competitive and always improving. And yes college coaches do know who the best elite club teams are for each graduating class. Their profession has a lot of down time, and they talk about teams and players incessantly. Athleticism, Size, Speed, Skills, IQ are what make you a D1 college candidate. Does playing for a really good club team give you a leg up. In the past definitely, since the recruiting window was so small. Now, a college staff has three summers of tournaments, showcases and prospect camps and two years of high school film before they can talk to you. Don't think for a moment that doesn't change the equation and reduce the importance of a club's legacy.. Some club coaches (and talent evaluation gurus) haven't gotten the memo. Your development window is now 3 years (I'm including 8th grade) vs. the ever shrinking early recruiting window. College coaches want to be efficient and see the best players/teams period. Just because the name on the back of the jersey is XX, doesn't mean they're a can't miss team or prospect.