It's quite clear to me and any other business person. The clubs are seeing the writing on the wall and are afraid that over time with the emergence of prospect days, individual showcases, school teams playing summer etc. that they are becoming irrelevant and dis-intermediated. They are deathly afraid of other recruiting avenues emerging that are threatening big chunks of their profit pool. But they are their own worst enemy - with all of the greed and printing of so much money over the past few years - it was bound to happen that others would take notice and figure out a way to jump into that profit pool. Like the life cycle of all profitable industries, its now become saturated with new entrants and will go through a lot of upheaval as it matures. In the meantime, you'll just have to hold down your lunch reading the clubs' desparation and shameless marketing of recruits to keep milking the cow until its dead.