What part of the process don't we understand?
Is it the bs promises?
Or knowing that there is no such thing as a real offer until February?
Those of us who just went through it understand kids get the best financial aid packages by performing well in front of many coaches. The free market model works.
The more coaches that see your kid play, the better.
"Offers" don't mean squat until it's in writing from the financial aid office or the money is in hand from the "crease club."
Every parent wants to believe their kid is special. So we believe the hype. Back door, strings-attached offers/ decisions never end up well. Because you realize someone got a better deal. Or worse yet, you made a choice, based on bad, limited information, that wasn't the best fit for your kid. | 
