The brand??? The way BOTC was structured and operated was one of if not the most negative and toxic forums every created to discuss lacrosse!! Almost every forum dissolved into the spread misleading and categorically false information in the form of personal attacks. If BOTC is simply able to track specific users so you can tell who is even in a discussion is a huge step forward. Many times you have the same user posing as multiple participants creating their own brand of chaos. | 
