I said brand with respect to R US H, everyone knows they were the Ducks. But they still need to establish the brand. Not just by building a few decent teams, but by building a club program that can be recognized as a top tier club. And that takes time, and an ability to attract and RETAIN top players, plus play in only the top divisions at tourneys. Unfortunately what often happens is the best players slowly migrate to the top tier clubs. Again, haven’t heard anything negative about this club and hope they do well. Just stating my point.