NEW TOPIC: Hero Ball

Looking for a little advice. My guy is in 8th grade/high school and we are starting to see players grow. Some were dominant two years ago but are falling behind now as everyone catches up....YET....they continue to shoot the ball constantly 8-10 times a game. It's worse when they are double OR TRIPLE teamed and WILL NOT PASS. They are costing the team games and no other players are able to shoot. So you have two kids who take 75% of the shots. It's not like you are going to say something to the kid or the parent. How do you bring it up to the coach?