Originally Posted by michellewagner
Free beer would definitely bring out a lot of people to any event haha. Does anyone ever pay attention to the flyers posted at training facilities?
Our research here on BOTC demonstrates that posted flyers are not the answer - newsletter coverage, e-mail campaigns and coverage, along with a discussion of relevant and related activities - is the answer to this type of event marketing. (And to Our BOTC Readers : No, free beer is not the answer or the secret sauce! smile )