I have a lot of respect for Cascade. I showed up on Cascade's doorstep unannounced one summer day and was given a full tour of their facility by one of their top designers. They could have easily told me that their are no tours or gift shop or company store and given me a list of local shops and sent me on my way. Instead, one of their top designers gave me an extensive tour of their manufacturing, design, and testing facilities - which I will never forget. Having seen their testing capabilities and the results of those tests, I have no doubt they are making the safest helmets possible. Something is really rotten here if Cascade takes a financial hit over some marketing ploy by another company.