Here is the truth about the Coach. He is a man who is a very good coach at practices and does run a family-type club. Everyone stays together but as in any club, there are cliques. He is very driven to make Elevate a strong name on the East Coast. The club is very organized. However, he is very good to the people/players in his inner circle and on his top teams. If you are on a lower team, your team is just practice to the top teams. You and your daughter will feel a little left out. He practices all teams together which is not a good thing if you are on a lower team. On the top team side, there is parent coaching and they definitely promote certain players over others. Our team did not go to the tournaments we should have this year. If you don't drink his Kool-Aid you will hate being there and so will your daughter. The lower teams are an after thought.