Graphics are important simply because people nowadays are visual.
As a Lacrosse sports fanatic, you would want to follow someone or a business
with a great taste for graphics. Someone who can show their branding & message in every graphic.

As a Lacrosse fan: you can utilize this to show them clearly who you are and what you can do.
As a Lacrosse business: you can utilize this to show them you've got the creatives,
and it reflects what you can do for your market.

Feel free to be creative, you're not just an athlete & a business.
You're a person with an individual personality, and each one of you is unique and talented.