Why is it that some High School coaches don't think that the Acedemic All American is an important as the player does..

How do you go about asking the coach especially when a child has proven her/himself not only on the field but in the classroom with a consistant unweighted GPA of 98 or higher and in all honors classes. I see many high schools give to the well deserved players but I also see some high schools with none. I know for a fact that there are at least 10 girls on my high school team that had a 95 or higher GPA.

any suggestions?????