If you can get your kid into an IVY or Duke, ND, UVA, Hop, etc. you have given them a path to change their life trajectory. That's what this is about. Not scholarship money. BTW, all of the above school are very generous with need based grants.
If holding back helps your chances then the ends justify the means. I get it's not fair because holding back isn't an option for some. Consider a PG. Most prep schools will offer free ride