It isn’t just UA getting out of deals or not re signing. STX couldn’t resign the US lacrosse sponsorship either.
UA is a solid company getting out of bad, expensive deals that make no sense or money to long term growth of the brand.i e UCLA, lacrosse sticks , all useless football and sport camps etc. refocusing money on e-commerce and digital where everyone now shops. These were great sponsorship for the camps and kids but super expensive and lost the Return on investment.
On UA senior game they don’t care enough to announce it, but either does IL who picks the teams. There must be other important news.
Let’s just hope soon lax gets back to normal for these girls that work hard.