Character is important but talent wins out. No question about it on any club, not just the Hawks. A dad of one the Hawks top goalies posted anti-Hawk comments on Facebook and was accepted back. The same dad took his kid off of the field on three occasions in the past two years. The kid is very good but to say that the parent's actions out weigh the kids skills is just plain absurd.
Winning is the only thing that is important on any club. You have to win in order to charge $2000 and keep kids consistently in your program. Do not think of a team as developmental. Think of it as $2000 x 24 kids. A lot of money is being made off of these families.