"But us Madlax parents need to be proactive in talking up letting people now we are still the best option in NOVA emails or not."

Obviously you are entitled to your opinion but this is a really strange statement to make (and I'm not talking about grammatical and spelling errors). In my opinion, it sounds very dated to say that Madlax is the best option in NOVA. Times have changed, and there are other options that are looking more and more attractive every year. The best advertising for a program is word of mouth from kids and parents who have experience with the program. You shouldn't have to start a campaign to convince people that Madlax is the "best option" - word of mouth should take care of that, if that's the case. In my opinion, the key is to find good coaching for your son, wherever that may be. If your son is a good player and has a positive relationship with his coach, good things will happen.