It is what it is....Trig loves the mystique and I'm sure it appeals to the kids in some way as well. From his cryptic website, to his selection process, to his black car with tinted windows, to the simple black colored uniforms.....it's all part of his packaging. It has worked well for him so far, but it remains to be seen if he can break into the youth market and keep producing quality HS teams. His summer clinics are pretty tough and his approach is definitely not for everyone, but some kids respond to it. If your kid is one of them, BW is worth a look. If not, I wouldn't switch from either madlax or VLC.