Fair points, and I don't know either. The revenue possibilities here are pretty limited to college coaches, events guys, club owners, prep school programs and to a much lower extent advertising billboards on the website. I seriously doubt college coaches pay for this in lacrosse, but some do in other major sports. The only way this could possibly work is some events guy or prep school program wants coverage and pays his way to come and to cover the events and games. That is certainly fraught with conflicts of interest but is what it is.
How is that a conflict of interest? Works for himself and reports a bunch of fluff. Any different than Newsday or other rag paper? You make it seem like he is the all knowing all telling. Funny thing is I was standing next to him at a PA event and he was writing down verbatim what was being told to him on the phone.
