Lacrosse struggles to get kids from soccer, football or basketball over because those are sports with a lot of college full scholarship opportunities and are legitimate money making careers for professionals. As delusional as it is to hope for NBA or NFL, kids at least know lacrosse can't pay their way for anything. Lacrosse has been and remains a safe harbor for upper class white kids who would get bombed off the field of any real sport. The all-county linebacker would rather play D3 football than D1 lacrosse.