The formula is flawed, teams get to post cool stuff to social media. US Club ranking is a marketing company that has done a nice job of damaging the sport, it creates emphasis on a wide goal differential, coaches managing to a rating, brings down playing time, etc., knowing every goal counts towards a rating. US Club ranking organization capitalized on the frenzy around club lax and fool lax parents who are obsessed with being able to tell their friends at the tennis club their daughter is on a top ranked team. Its lacrosse people, need to relax, no one outside your sphere of lacrosse friends care. Someone above said it, if you’re a college caliber player, the brand doesn’t matter, go dominate a showcase or prospect day and they will seek you out.